{"id":9899,"date":"2025-04-29T06:35:18","date_gmt":"2025-04-29T06:35:18","guid":{"rendered":"https:\/\/orthian.vn\/?p=9899"},"modified":"2025-04-29T06:40:49","modified_gmt":"2025-04-29T06:40:49","slug":"openai-powers-up-chatgpt-search-with-shopping-features","status":"publish","type":"post","link":"https:\/\/orthian.vn\/vi\/openai-powers-up-chatgpt-search-with-shopping-features\/","title":{"rendered":"OpenAI h\u1ed7 tr\u1ee3 ChatGPT Search v\u1edbi t\u00ednh n\u0103ng Mua s\u1eafm"},"content":{"rendered":"

OpenAI n\u00e2ng c\u1ea5p t\u00ecm ki\u1ebfm ChatGPT v\u1edbi t\u00ednh n\u0103ng mua s\u1eafm<\/a> t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn Th\u01b0\u01a1ng m\u1ea1i. Nh\u1eadn th\u00f4ng tin chuy\u00ean s\u00e2u v\u1ec1 c\u00f4ng ngh\u1ec7 c\u1ee7a Orthian v\u1ec1 b\u1ea3n c\u1eadp nh\u1eadt ChatGPT n\u00e0y.<\/p>\n\n\n\n

OpenAI t\u1ea1o n\u00ean l\u00e0n s\u00f3ng trong th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed v\u1edbi b\u1ea3n n\u00e2ng c\u1ea5p t\u00ecm ki\u1ebfm ChatGPT<\/strong><\/h2>\n\n\n\n
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T\u00ecm ki\u1ebfm ChatGPT. H\u00ecnh \u1ea3nh: OPENAI<\/a><\/figcaption><\/figure>\n\n\n\n

Th\u1ebf gi\u1edbi AI v\u00e0 th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed \u0111ang kh\u00f4ng ng\u1eebng ph\u00e1t tri\u1ec3n, v\u00e0 nh\u1eefng tin t\u1ee9c m\u1edbi nh\u1ea5t t\u1eeb OpenAI ch\u1eafc ch\u1eafn s\u1ebd t\u1ea1o ra nh\u1eefng t\u00e1c \u0111\u1ed9ng \u0111\u00e1ng k\u1ec3. G\u1ea7n \u0111\u00e2y, OpenAI \u0111\u00e3 t\u00edch h\u1ee3p t\u00ednh n\u0103ng mua s\u1eafm tr\u1ef1c ti\u1ebfp v\u00e0o ch\u1ee9c n\u0103ng t\u00ecm ki\u1ebfm ChatGPT. \u0110\u1ed9ng th\u00e1i chi\u1ebfn l\u01b0\u1ee3c n\u00e0y kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t t\u00ednh n\u0103ng m\u1edbi; n\u00f3 c\u00f2n th\u1ec3 hi\u1ec7n m\u1ed9t b\u01b0\u1edbc ti\u1ebfn \u0111\u00e1ng ch\u00fa \u00fd v\u1ec1 c\u00e1ch AI \u0111\u00e0m tho\u1ea1i c\u00f3 th\u1ec3 t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn th\u01b0\u01a1ng m\u1ea1i tr\u1ef1c tuy\u1ebfn v\u00e0 b\u1ed1i c\u1ea3nh r\u1ed9ng l\u1edbn h\u01a1n c\u1ee7a chuy\u1ec3n \u0111\u1ed5i s\u1ed1.<\/p>\n\n\n\n

Kh\u00e1m ph\u00e1 s\u00e2u h\u01a1n v\u1ec1 kh\u1ea3 n\u0103ng mua s\u1eafm m\u1edbi c\u1ee7a ChatGPT<\/strong><\/h2>\n\n\n\n

B\u1ea3n c\u1eadp nh\u1eadt th\u00fa v\u1ecb n\u00e0y cho ph\u00e9p ng\u01b0\u1eddi d\u00f9ng t\u00ecm ki\u1ebfm s\u1ea3n ph\u1ea9m trong ChatGPT thu\u1ed9c nhi\u1ec1u danh m\u1ee5c kh\u00e1c nhau, b\u1eaft \u0111\u1ea7u t\u1eeb th\u1eddi trang, l\u00e0m \u0111\u1eb9p, \u0111\u1ed3 gia d\u1ee5ng v\u00e0 \u0111\u1ed3 \u0111i\u1ec7n t\u1eed. Khi b\u1ea1n t\u00ecm ki\u1ebfm m\u1ed9t s\u1ea3n ph\u1ea9m, ChatGPT v\u01b0\u1ee3t ra ngo\u00e0i c\u00e1c k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm th\u00f4ng th\u01b0\u1eddng tr\u00ean web \u0111\u1ec3 cung c\u1ea5p th\u00f4ng tin chi ti\u1ebft v\u1ec1 s\u1ea3n ph\u1ea9m, bao g\u1ed3m h\u00ecnh \u1ea3nh, \u0111\u00e1nh gi\u00e1 v\u00e0 li\u00ean k\u1ebft tr\u1ef1c ti\u1ebfp \u0111\u1ec3 mua s\u1ea3n ph\u1ea9m tr\u1ef1c tuy\u1ebfn. Tr\u1ea3i nghi\u1ec7m li\u1ec1n m\u1ea1ch n\u00e0y \u0111\u01b0\u1ee3c n\u00e2ng cao nh\u1edd kh\u1ea3 n\u0103ng s\u1eed d\u1ee5ng ng\u00f4n ng\u1eef t\u1ef1 nhi\u00ean cho c\u00e1c truy v\u1ea5n r\u1ea5t c\u1ee5 th\u1ec3, d\u1eabn \u0111\u1ebfn k\u1ebft qu\u1ea3 \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf ri\u00eang.<\/p>\n\n\n\n

Vi\u1ec7c tri\u1ec3n khai c\u00e1c t\u00ednh n\u0103ng n\u00e0y b\u1eaft \u0111\u1ea7u v\u00e0o ng\u00e0y 28 th\u00e1ng 4 n\u0103m 2025 v\u00e0 c\u00f3 s\u1eb5n tr\u00ean to\u00e0n c\u1ea7u cho t\u1ea5t c\u1ea3 ng\u01b0\u1eddi d\u00f9ng ChatGPT (Mi\u1ec5n ph\u00ed, Plus, Pro v\u00e0 th\u1eadm ch\u00ed c\u1ea3 ng\u01b0\u1eddi d\u00f9ng \u0111\u00e3 \u0111\u0103ng xu\u1ea5t) th\u00f4ng qua m\u00f4 h\u00ecnh GPT-4o m\u1eb7c \u0111\u1ecbnh.<\/p>\n\n\n\n

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ChatGPT \u0111ang t\u00ecm ki\u1ebfm m\u00e1y pha c\u00e0 ph\u00ea espresso. H\u00ecnh \u1ea3nh: C\u00f3 d\u00e2y<\/a><\/figcaption><\/figure>\n\n\n\n

C\u1ea1nh tranh trong l\u0129nh v\u1ef1c th\u01b0\u01a1ng m\u1ea1i s\u1ed1<\/strong><\/h2>\n\n\n\n

\u0110\u1ed9ng th\u00e1i n\u00e0y l\u00e0 m\u1ed9t t\u00edn hi\u1ec7u r\u00f5 r\u00e0ng cho th\u1ea5y tham v\u1ecdng c\u1ea1nh tranh c\u1ee7a OpenAI trong l\u0129nh v\u1ef1c t\u00ecm ki\u1ebfm th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, th\u00e1ch th\u1ee9c c\u00e1c \u0111\u1ed1i th\u1ee7 s\u1eebng s\u1ecf nh\u01b0 Google. OpenAI \u0111\u1eb7t m\u1ee5c ti\u00eau mang \u0111\u1ebfn tr\u1ea3i nghi\u1ec7m kh\u00e1m ph\u00e1 s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a v\u00e0 h\u1ee3p l\u00fd h\u01a1n, gi\u1ea3i quy\u1ebft nh\u1eefng kh\u00f3 ch\u1ecbu ti\u1ec1m \u1ea9n c\u1ee7a ng\u01b0\u1eddi d\u00f9ng v\u1edbi k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm truy\u1ec1n th\u1ed1ng th\u01b0\u1eddng b\u1ecb \u1ea3nh h\u01b0\u1edfng n\u1eb7ng n\u1ec1 b\u1edfi qu\u1ea3ng c\u00e1o. S\u1ef1 t\u0103ng tr\u01b0\u1edfng nhanh ch\u00f3ng v\u1ec1 l\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng t\u00ecm ki\u1ebfm tr\u00ean ChatGPT, v\u1edbi h\u01a1n m\u1ed9t t\u1ef7 l\u01b0\u1ee3t t\u00ecm ki\u1ebfm tr\u00ean web \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n trong tu\u1ea7n tr\u01b0\u1edbc khi c\u00f4ng b\u1ed1, c\u00e0ng kh\u1eb3ng \u0111\u1ecbnh ti\u1ec1m n\u0103ng c\u1ee7a t\u00ednh n\u0103ng m\u1edbi n\u00e0y.<\/p>\n\n\n\n

Chi\u1ebfn l\u01b0\u1ee3c ki\u1ebfm ti\u1ec1n v\u00e0 th\u00f4ng tin chi ti\u1ebft v\u1ec1 d\u1eef li\u1ec7u<\/strong><\/h2>\n\n\n\n

OpenAI \u0111\u00e3 l\u00e0m r\u00f5 ph\u01b0\u01a1ng ph\u00e1p ti\u1ebfp c\u1eadn ban \u0111\u1ea7u c\u1ee7a m\u00ecnh \u0111\u1ed1i v\u1edbi vi\u1ec7c ki\u1ebfm ti\u1ec1n v\u00e0 d\u1eef li\u1ec7u. K\u1ebft qu\u1ea3 mua s\u1eafm do ChatGPT cung c\u1ea5p \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh \u0111\u1ed9c l\u1eadp, \u01b0u ti\u00ean t\u00ednh li\u00ean quan h\u01a1n l\u00e0 c\u00e1c v\u1ecb tr\u00ed tr\u1ea3 ph\u00ed \u2013 qu\u1ea3ng c\u00e1o kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t ph\u1ea7n c\u1ee7a giai \u0111o\u1ea1n ban \u0111\u1ea7u n\u00e0y. K\u1ebft qu\u1ea3 \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng d\u1ef1a tr\u00ean si\u00eau d\u1eef li\u1ec7u c\u00f3 c\u1ea5u tr\u00fac t\u1eeb b\u00ean th\u1ee9 ba, bao g\u1ed3m c\u00e1c chi ti\u1ebft thi\u1ebft y\u1ebfu nh\u01b0 gi\u00e1 c\u1ea3, m\u00f4 t\u1ea3 s\u1ea3n ph\u1ea9m v\u00e0 \u0111\u00e1nh gi\u00e1. \u0110\u00e1ng ch\u00fa \u00fd, OpenAI s\u1ebd kh\u00f4ng nh\u1eadn hoa h\u1ed3ng t\u1eeb c\u00e1c giao d\u1ecbch mua \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n th\u00f4ng qua c\u00e1c li\u00ean k\u1ebft n\u00e0y trong th\u1eddi \u0111i\u1ec3m hi\u1ec7n t\u1ea1i.<\/p>\n\n\n\n

M\u1eb7c d\u00f9 m\u00f4 h\u00ecnh hi\u1ec7n t\u1ea1i kh\u00f4ng c\u00f3 qu\u1ea3ng c\u00e1o, CEO c\u1ee7a OpenAI, Sam Altman, \u0111\u00e3 b\u00e0y t\u1ecf s\u1ef1 c\u1edfi m\u1edf v\u1edbi vi\u1ec7c t\u00edch h\u1ee3p qu\u1ea3ng c\u00e1o "tinh t\u1ebf" trong t\u01b0\u01a1ng lai, c\u00f3 th\u1ec3 th\u00f4ng qua ph\u00ed li\u00ean k\u1ebft cho c\u00e1c giao d\u1ecbch mua \u0111\u00e3 ho\u00e0n t\u1ea5t thay v\u00ec b\u00e1n v\u1ecb tr\u00ed \u01b0u ti\u00ean trong k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm. \u0110i\u1ec1u n\u00e0y mang \u0111\u1ebfn m\u1ed9t c\u00e1i nh\u00ecn s\u00e2u s\u1eafc v\u1ec1 c\u00f4ng ngh\u1ec7 th\u00fa v\u1ecb cho c\u00e1c m\u00f4 h\u00ecnh th\u01b0\u01a1ng m\u1ea1i AI ti\u1ec1m n\u0103ng trong t\u01b0\u01a1ng lai.<\/p>\n\n\n\n

Quan \u0111i\u1ec3m c\u1ee7a Orthian: T\u1ea7m quan tr\u1ecdng c\u1ee7a \u0111\u1ecba ph\u01b0\u01a1ng trong th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed<\/strong><\/h2>\n\n\n\n

Theo quan \u0111i\u1ec3m c\u1ee7a Orthian, m\u1eb7c d\u00f9 vi\u1ec7c ChatGPT m\u1edf r\u1ed9ng sang l\u0129nh v\u1ef1c mua s\u1eafm \u0111\u00e1nh d\u1ea5u m\u1ed9t b\u01b0\u1edbc ti\u1ebfn to\u00e0n c\u1ea7u \u0111\u1ea7y h\u1ee9a h\u1eb9n c\u1ee7a AI trong th\u01b0\u01a1ng m\u1ea1i, nh\u01b0ng t\u00ednh \u1ee9ng d\u1ee5ng t\u1ee9c th\u1eddi v\u00e0 s\u1ef1 ti\u1ec7n l\u1ee3i thi\u1ebft th\u1ef1c c\u1ee7a n\u00f3 \u0111\u1ed1i v\u1edbi ng\u01b0\u1eddi d\u00f9ng Vi\u1ec7t Nam c\u00f3 th\u1ec3 c\u00f2n h\u1ea1n ch\u1ebf. Th\u00f3i quen mua s\u1eafm tr\u1ef1c tuy\u1ebfn \u0111\u00e3 \u0103n s\u00e2u v\u00e0o ti\u1ec1m n\u0103ng c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng Vi\u1ec7t Nam, \u0111\u1eb7c bi\u1ec7t l\u00e0 nh\u1eefng ng\u01b0\u1eddi s\u1eed d\u1ee5ng c\u00e1c n\u1ec1n t\u1ea3ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed l\u1edbn nh\u01b0 Shopee, Lazada v\u00e0 Tiki, \u0111\u1ed3ng ngh\u0129a v\u1edbi vi\u1ec7c c\u00e1c n\u1ec1n t\u1ea3ng n\u00e0y hi\u1ec7n \u0111ang cung c\u1ea5p m\u1ed9t h\u1ec7 sinh th\u00e1i mua s\u1eafm t\u00edch h\u1ee3p v\u00e0 quen thu\u1ed9c h\u01a1n. M\u1eb7c d\u00f9 ti\u1ec1m n\u0103ng c\u1ee7a AI trong vi\u1ec7c n\u00e2ng cao tr\u1ea3i nghi\u1ec7m mua s\u1eafm l\u00e0 r\u1ea5t l\u1edbn tr\u00ean to\u00e0n c\u1ea7u, nh\u01b0ng vi\u1ec7c tri\u1ec3n khai c\u00f4ng ngh\u1ec7 n\u00e0y trong ChatGPT hi\u1ec7n t\u1ea1i c\u00f3 th\u1ec3 ch\u01b0a l\u00e0m thay \u0111\u1ed5i \u0111\u00e1ng k\u1ec3 b\u1ed1i c\u1ea3nh th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed \u0111\u00e3 \u0103n s\u00e2u v\u00e0o Vi\u1ec7t Nam.<\/p>\n\n\n\n

Nh\u00ecn v\u1ec1 ph\u00eda tr\u01b0\u1edbc: T\u00edch h\u1ee3p v\u00e0 M\u1edf r\u1ed9ng Quy\u1ec1n truy c\u1eadp<\/strong><\/h2>\n\n\n\n

OpenAI c\u0169ng \u0111\u00e3 c\u00f4ng b\u1ed1 c\u00e1c c\u1ea3i ti\u1ebfn s\u1eafp t\u1edbi, bao g\u1ed3m vi\u1ec7c t\u00edch h\u1ee3p t\u00ednh n\u0103ng b\u1ed9 nh\u1edb v\u1edbi ch\u1ee9c n\u0103ng mua s\u1eafm d\u00e0nh cho ng\u01b0\u1eddi d\u00f9ng Pro v\u00e0 Plus (tr\u1eeb m\u1ed9t s\u1ed1 khu v\u1ef1c ngo\u1ea1i l\u1ec7, bao g\u1ed3m EU, V\u01b0\u01a1ng qu\u1ed1c Anh, Th\u1ee5y S\u0129, Na Uy, Iceland v\u00e0 Liechtenstein). \u0110i\u1ec1u n\u00e0y s\u1ebd cho ph\u00e9p \u0111\u1ec1 xu\u1ea5t s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a cao d\u1ef1a tr\u00ean c\u00e1c t\u01b0\u01a1ng t\u00e1c tr\u01b0\u1edbc \u0111\u00f3. H\u01a1n n\u1eefa, t\u00ecm ki\u1ebfm ChatGPT \u0111ang tr\u1edf n\u00ean d\u1ec5 ti\u1ebfp c\u1eadn h\u01a1n, hi\u1ec7n c\u00f3 s\u1eb5n tr\u00ean WhatsApp th\u00f4ng qua s\u1ed1 1-800-ChatGPT, v\u00e0 giao di\u1ec7n s\u1ebd bao g\u1ed3m c\u00e1c t\u00ecm ki\u1ebfm theo xu h\u01b0\u1edbng khi ng\u01b0\u1eddi d\u00f9ng nh\u1eadp.<\/p>\n\n\n\n

K\u1ebft lu\u1eadn: T\u01b0\u01a1ng lai c\u1ee7a AI, Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed v\u00e0 Tin t\u1ee9c k\u1ef9 thu\u1eadt s\u1ed1<\/strong><\/h2>\n\n\n\n

Vi\u1ec7c OpenAI t\u00edch h\u1ee3p c\u00e1c t\u00ednh n\u0103ng mua s\u1eafm v\u00e0o t\u00ecm ki\u1ebfm ChatGPT l\u00e0 m\u1ed9t b\u01b0\u1edbc ti\u1ebfn \u0111\u00e1ng k\u1ec3 trong l\u0129nh v\u1ef1c AI v\u00e0 th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed. \u0110i\u1ec1u n\u00e0y nh\u1ea5n m\u1ea1nh s\u1ef1 h\u1ed9i t\u1ee5 ng\u00e0y c\u00e0ng t\u0103ng c\u1ee7a AI \u0111\u00e0m tho\u1ea1i v\u1edbi th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed v\u00e0 \u0111\u1eb7t n\u1ec1n t\u1ea3ng cho nh\u1eefng thay \u0111\u1ed5i ti\u1ec1m n\u0103ng trong c\u00e1ch ng\u01b0\u1eddi d\u00f9ng kh\u00e1m ph\u00e1 v\u00e0 mua s\u1eafm tr\u1ef1c tuy\u1ebfn. Vi\u1ec7c c\u1eadp nh\u1eadt nh\u1eefng tin t\u1ee9c c\u00f4ng ngh\u1ec7 n\u00e0y l\u00e0 r\u1ea5t quan tr\u1ecdng \u0111\u1ed1i v\u1edbi c\u00e1c doanh nghi\u1ec7p \u0111ang \u0111\u1ecbnh h\u00ecnh b\u1ed1i c\u1ea3nh k\u1ef9 thu\u1eadt s\u1ed1 kh\u00f4ng ng\u1eebng bi\u1ebfn \u0111\u1ed5i v\u00e0 hi\u1ec3u \u0111\u01b0\u1ee3c ti\u1ec1m n\u0103ng c\u1ee7a AI trong vi\u1ec7c \u0111\u1ecbnh h\u00ecnh t\u01b0\u01a1ng lai c\u1ee7a th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed.<\/p>\n\n\n\n

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OpenAI upgrades ChatGPT search with shopping features impacting Commerce. Get Orthian’s Tech Insights on this ChatGPT update. OpenAI Makes Waves in E-Commerce with ChatGPT Search Upgrade The world of AI and e-commerce is constantly evolving, and the latest news from OpenAI is set to make a significant impact. OpenAI has recently integrated shopping features directly […]<\/p>","protected":false},"author":6,"featured_media":9908,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[52],"tags":[69,105,106,107,108,109],"highlight":[],"class_list":["post-9899","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-trends","tag-ai-2","tag-chatgpt","tag-ecommerce","tag-openai","tag-commerce","tag-insight"],"acf":[],"_links":{"self":[{"href":"https:\/\/orthian.vn\/vi\/wp-json\/wp\/v2\/posts\/9899","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/orthian.vn\/vi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/orthian.vn\/vi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/orthian.vn\/vi\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/orthian.vn\/vi\/wp-json\/wp\/v2\/comments?post=9899"}],"version-history":[{"count":0,"href":"https:\/\/orthian.vn\/vi\/wp-json\/wp\/v2\/posts\/9899\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/orthian.vn\/vi\/wp-json\/wp\/v2\/media\/9908"}],"wp:attachment":[{"href":"https:\/\/orthian.vn\/vi\/wp-json\/wp\/v2\/media?parent=9899"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/orthian.vn\/vi\/wp-json\/wp\/v2\/categories?post=9899"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/orthian.vn\/vi\/wp-json\/wp\/v2\/tags?post=9899"},{"taxonomy":"highlight","embeddable":true,"href":"https:\/\/orthian.vn\/vi\/wp-json\/wp\/v2\/highlight?post=9899"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}