{"id":9569,"date":"2025-04-24T05:00:29","date_gmt":"2025-04-24T05:00:29","guid":{"rendered":"https:\/\/orthian.vn\/?p=9569"},"modified":"2025-04-29T02:12:19","modified_gmt":"2025-04-29T02:12:19","slug":"tech-insights-how-ai-big-data-power-digital-transformation","status":"publish","type":"post","link":"https:\/\/orthian.vn\/vi\/tech-insights-how-ai-big-data-power-digital-transformation\/","title":{"rendered":"AI v\u00e0 D\u1eef li\u1ec7u l\u1edbn th\u00fac \u0111\u1ea9y chuy\u1ec3n \u0111\u1ed5i s\u1ed1 trong kinh doanh nh\u01b0 th\u1ebf n\u00e0o"},"content":{"rendered":"<p>Trong th\u1eddi \u0111\u1ea1i \u0111\u01b0\u1ee3c \u0111\u1ecbnh ngh\u0129a b\u1edfi s\u1ef1 chuy\u1ec3n \u0111\u1ed5i s\u1ed1 nhanh ch\u00f3ng, c\u00e1c t\u1ed5 ch\u1ee9c t\u1eadn d\u1ee5ng hi\u1ec7u qu\u1ea3 <a href=\"https:\/\/orthian.vn\/vi\/tech-insights-how-ai-big-data-power-digital-transformation\/\">AI v\u00e0 d\u1eef li\u1ec7u l\u1edbn<\/a> \u0111\u1ea1t \u0111\u01b0\u1ee3c l\u1ee3i th\u1ebf c\u1ea1nh tranh quy\u1ebft \u0111\u1ecbnh. B\u1eb1ng c\u00e1ch k\u1ebft h\u1ee3p s\u1ee9c m\u1ea1nh ph\u00e2n t\u00edch c\u1ee7a AI v\u1edbi ngu\u1ed3n d\u1eef li\u1ec7u kh\u1ed5ng l\u1ed3 c\u1ee7a D\u1eef li\u1ec7u l\u1edbn, c\u00e1c c\u00f4ng ty c\u00f3 th\u1ec3 khai th\u00e1c th\u00f4ng tin chi ti\u1ebft h\u1eefu \u00edch, t\u1ed1i \u01b0u h\u00f3a quy tr\u00ecnh v\u00e0 th\u00fac \u0111\u1ea9y \u0111\u1ed5i m\u1edbi \u1edf quy m\u00f4 l\u1edbn.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" style=\"font-size:30px\"><strong>T\u1ea1i sao AI v\u00e0 D\u1eef li\u1ec7u l\u1edbn l\u00e0 tr\u1ee5 c\u1ed9t c\u1ee7a Chuy\u1ec3n \u0111\u1ed5i s\u1ed1<\/strong><\/h2>\n\n\n\n<p>Chuy\u1ec3n \u0111\u1ed5i s\u1ed1 d\u1ef1a tr\u00ean hai tr\u1ee5 c\u1ed9t \u0111an xen: <strong>Tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o<\/strong>, t\u1ef1 \u0111\u1ed9ng h\u00f3a vi\u1ec7c ra quy\u1ebft \u0111\u1ecbnh v\u00e0 th\u00fac \u0111\u1ea9y \u0111\u1ed5i m\u1edbi, v\u00e0 <strong>D\u1eef li\u1ec7u l\u1edbn<\/strong>, cung c\u1ea5p th\u00f4ng tin th\u00f4 c\u1ea7n ph\u00e2n t\u00edch. C\u00e1c h\u1ec7 th\u1ed1ng AI h\u1ecdc h\u1ecfi t\u1eeb c\u00e1c t\u1eadp d\u1eef li\u1ec7u kh\u1ed5ng l\u1ed3 \u0111\u1ec3 d\u1ef1 \u0111o\u00e1n xu h\u01b0\u1edbng v\u00e0 t\u1ef1 \u0111\u1ed9ng h\u00f3a c\u00e1c t\u00e1c v\u1ee5 ph\u1ee9c t\u1ea1p, trong khi c\u00e1c n\u1ec1n t\u1ea3ng D\u1eef li\u1ec7u l\u1edbn thu th\u1eadp, l\u01b0u tr\u1eef v\u00e0 x\u1eed l\u00fd c\u00e1c lu\u1ed3ng d\u1eef li\u1ec7u \u0111a d\u1ea1ng do c\u00e1c doanh nghi\u1ec7p hi\u1ec7n \u0111\u1ea1i t\u1ea1o ra.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" style=\"font-size:30px\"><strong>Gi\u1ea3i ph\u00f3ng l\u1ee3i \u00edch: T\u1eeb nh\u1eefng hi\u1ec3u bi\u1ebft th\u00f4ng minh h\u01a1n \u0111\u1ebfn s\u1ef1 xu\u1ea5t s\u1eafc trong ho\u1ea1t \u0111\u1ed9ng<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><strong>Quy\u1ebft \u0111\u1ecbnh th\u00f4ng minh h\u01a1n<\/strong><\/strong><\/li>\n<\/ul>\n\n\n\n<p>Cung c\u1ea5p d\u1eef li\u1ec7u l\u1ecbch s\u1eed v\u00e0 th\u1eddi gian th\u1ef1c cho c\u00e1c m\u00f4 h\u00ecnh do AI \u0111i\u1ec1u khi\u1ec3n, cho ph\u00e9p \u0111\u01b0a ra nh\u1eefng d\u1ef1 \u0111o\u00e1n h\u01b0\u1edbng d\u1eabn c\u00e1c \u0111\u1ed9ng th\u00e1i chi\u1ebfn l\u01b0\u1ee3c v\u00e0 ph\u1ea3n \u1ee9ng c\u1ee7a th\u1ecb tr\u01b0\u1eddng.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>N\u00e2ng cao hi\u1ec7u qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng<\/strong><\/li>\n<\/ul>\n\n\n\n<p>Thu\u1eadt to\u00e1n AI t\u1ef1 \u0111\u1ed9ng h\u00f3a c\u00e1c quy tr\u00ecnh l\u00e0m vi\u1ec7c th\u00f4ng th\u01b0\u1eddng v\u00e0 ph\u1ee9c t\u1ea1p, t\u1ed1i \u01b0u h\u00f3a vi\u1ec7c ph\u00e2n b\u1ed5 t\u00e0i nguy\u00ean v\u00e0 gi\u1ea3m chi ph\u00ed trong khi t\u0103ng n\u0103ng su\u1ea5t.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a<\/strong><\/li>\n<\/ul>\n\n\n\n<p>B\u1eb1ng c\u00e1ch ph\u00e2n t\u00edch d\u1eef li\u1ec7u h\u00e0nh vi v\u00e0 giao d\u1ecbch \u1edf quy m\u00f4 l\u1edbn, c\u00e1c t\u1ed5 ch\u1ee9c c\u00f3 th\u1ec3 \u0111i\u1ec1u ch\u1ec9nh s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5, cung c\u1ea5p \u0111\u00fang \u01b0u \u0111\u00e3i cho \u0111\u00fang kh\u00e1ch h\u00e0ng v\u00e0o \u0111\u00fang th\u1eddi \u0111i\u1ec3m.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u0110\u1ed5i m\u1edbi v\u00e0 l\u1ee3i th\u1ebf c\u1ea1nh tranh<\/strong><\/li>\n<\/ul>\n\n\n\n<p>Ph\u00e2n t\u00edch d\u1eef li\u1ec7u chuy\u00ean s\u00e2u kh\u00e1m ph\u00e1 c\u00e1c c\u01a1 h\u1ed9i m\u1edbi, h\u1ed7 tr\u1ee3 ph\u00e1t tri\u1ec3n nhanh ch\u00f3ng c\u00e1c d\u1ecbch v\u1ee5 m\u1edbi gi\u00fap th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n kh\u00e1c bi\u1ec7t tr\u00ean th\u1ecb tr\u01b0\u1eddng b\u00e3o h\u00f2a.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Qu\u1ea3n l\u00fd r\u1ee7i ro hi\u1ec7u qu\u1ea3<\/strong><\/li>\n<\/ul>\n\n\n\n<p>Kh\u1ea3 n\u0103ng ph\u00e1t hi\u1ec7n b\u1ea5t th\u01b0\u1eddng c\u1ee7a AI x\u00e1c \u0111\u1ecbnh c\u00e1c m\u00f4 h\u00ecnh b\u1ea5t th\u01b0\u1eddng trong giao d\u1ecbch v\u00e0 ho\u1ea1t \u0111\u1ed9ng, gi\u1ea3m thi\u1ec3u gian l\u1eadn v\u00e0 gi\u00e1n \u0111o\u1ea1n ho\u1ea1t \u0111\u1ed9ng tr\u01b0\u1edbc khi ch\u00fang leo thang.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" style=\"font-size:30px\"><strong>V\u01b0\u1ee3t qua nh\u1eefng th\u00e1ch th\u1ee9c trong vi\u1ec7c tri\u1ec3n khai AI v\u00e0 D\u1eef li\u1ec7u l\u1edbn<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u0110\u1ea7u t\u01b0 ban \u0111\u1ea7u v\u00e0 c\u01a1 s\u1edf h\u1ea1 t\u1ea7ng \u0111\u00e1ng k\u1ec3<\/strong><\/li>\n<\/ul>\n\n\n\n<p>Vi\u1ec7c tri\u1ec3n khai c\u00e1c n\u1ec1n t\u1ea3ng D\u1eef li\u1ec7u l\u1edbn v\u00e0 AI c\u00f3 kh\u1ea3 n\u0103ng m\u1edf r\u1ed9ng tools \u0111\u00f2i h\u1ecfi c\u1ea3 v\u1ed1n v\u00e0 c\u00f4ng ngh\u1ec7 m\u1ea1nh m\u1ebd\u2014tr\u00ean n\u1ec1n t\u1ea3ng \u0111\u00e1m m\u00e2y ho\u1eb7c t\u1ea1i ch\u1ed7, t\u00f9y theo nhu c\u1ea7u c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>B\u1ea3o m\u1eadt d\u1eef li\u1ec7u v\u00e0 quy\u1ec1n ri\u00eang t\u01b0<\/strong><\/li>\n<\/ul>\n\n\n\n<p>Vi\u1ec7c x\u1eed l\u00fd kh\u1ed1i l\u01b0\u1ee3ng l\u1edbn th\u00f4ng tin nh\u1ea1y c\u1ea3m \u0111\u00f2i h\u1ecfi ph\u1ea3i c\u00f3 khu\u00f4n kh\u1ed5 qu\u1ea3n tr\u1ecb nghi\u00eam ng\u1eb7t, m\u00e3 h\u00f3a v\u00e0 tu\u00e2n th\u1ee7 c\u00e1c quy \u0111\u1ecbnh nh\u01b0 GDPR v\u00e0 CCPA.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>N\u00e2ng cao n\u0103ng l\u1ef1c l\u1ef1c l\u01b0\u1ee3ng lao \u0111\u1ed9ng<\/strong><\/li>\n<\/ul>\n\n\n\n<p>Vi\u1ec7c trang b\u1ecb cho c\u00e1c \u0111\u1ed9i ng\u0169 k\u1ef9 n\u0103ng x\u00e2y d\u1ef1ng, di\u1ec5n gi\u1ea3i v\u00e0 h\u00e0nh \u0111\u1ed9ng d\u1ef1a tr\u00ean th\u00f4ng tin chi ti\u1ebft do AI t\u1ea1o ra l\u00e0 \u0111i\u1ec1u c\u1ea7n thi\u1ebft. \u0110\u00e0o t\u1ea1o li\u00ean t\u1ee5c v\u00e0 v\u0103n h\u00f3a hi\u1ec3u bi\u1ebft v\u1ec1 d\u1eef li\u1ec7u s\u1ebd \u0111\u1ea3m b\u1ea3o vi\u1ec7c \u00e1p d\u1ee5ng v\u00e0 th\u00fac \u0111\u1ea9y ROI.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" style=\"font-size:30px\"><strong>Nh\u1eefng c\u00e2u chuy\u1ec7n th\u00e0nh c\u00f4ng trong th\u1ebf gi\u1edbi th\u1ef1c<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Hitachi: Ki\u1ebfm ti\u1ec1n t\u1eeb d\u1eef li\u1ec7u c\u00f4ng nghi\u1ec7p<\/strong><\/li>\n<\/ul>\n\n\n\n<p><a href=\"https:\/\/www.ft.com\/content\/56eb8539-ed4d-45ce-bcc2-6774354091d2?utm_source=chatgpt.com\" target=\"_blank\" rel=\"noopener\">B\u1ed9 ph\u1eadn Lumada c\u1ee7a Hitachi khai th\u00e1c D\u1eef li\u1ec7u l\u1edbn v\u00e0 AI<\/a> \u0111\u1ec3 chuy\u1ec3n \u0111\u1ed5i d\u1eef li\u1ec7u c\u00f4ng nghi\u1ec7p th\u00f4 th\u00e0nh c\u00e1c gi\u1ea3i ph\u00e1p ph\u1ea7n m\u1ec1m c\u00f3 gi\u00e1 tr\u1ecb cao. Gi\u00e1 tr\u1ecb th\u1ecb tr\u01b0\u1eddng c\u1ee7a c\u00f4ng ty \u0111\u00e3 t\u0103ng g\u1ea5p ba trong hai n\u0103m, v\u01b0\u1ee3t qua <strong>$100 t\u1ef7<\/strong>khi chuy\u1ec3n h\u01b0\u1edbng t\u1eadp trung sang ki\u1ebfm ti\u1ec1n t\u1eeb d\u1eef li\u1ec7u v\u00e0 c\u00e1c s\u1ea3n ph\u1ea9m do AI th\u00fac \u0111\u1ea9y.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Alibaba: Ph\u00e2n t\u00edch d\u1eef li\u1ec7u l\u1edbn d\u1ef1a tr\u00ean n\u1ec1n t\u1ea3ng \u0111\u00e1m m\u00e2y<\/strong><\/li>\n<\/ul>\n\n\n\n<p><a href=\"https:\/\/www.shs-conferences.org\/articles\/shsconf\/pdf\/2024\/28\/shsconf_dsm2024_01014.pdf?\" target=\"_blank\" rel=\"noopener\">Chuy\u1ec3n \u0111\u1ed5i s\u1ed1 c\u1ee7a Alibaba<\/a> trong th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed v\u00e0 \u0111i\u1ec7n to\u00e1n \u0111\u00e1m m\u00e2y \u0111\u00e3 m\u1edf r\u1ed9ng n\u0103ng l\u1ef1c \u0111\u1ed5i m\u1edbi v\u00e0 ph\u1ea1m vi ho\u1ea1t \u0111\u1ed9ng to\u00e0n c\u1ea7u. B\u1eb1ng c\u00e1ch t\u00edch h\u1ee3p c\u00e1c \u1ee9ng d\u1ee5ng D\u1eef li\u1ec7u l\u1edbn tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng c\u1ee7a m\u00ecnh, c\u00f4ng ty \u0111\u00e3 t\u1ed1i \u01b0u h\u00f3a chu\u1ed7i cung \u1ee9ng h\u1eadu c\u1ea7n v\u00e0 c\u00e1 nh\u00e2n h\u00f3a tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng, th\u00fac \u0111\u1ea9y <strong>Doanh thu t\u0103ng 15%<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" style=\"font-size:30px\"><strong>V\u01b0\u1ee3t qua nh\u1eefng th\u00e1ch th\u1ee9c trong vi\u1ec7c tri\u1ec3n khai<\/strong><\/h2>\n\n\n\n<p>M\u1eb7c d\u00f9 l\u1ee3i \u00edch r\u1ea5t r\u00f5 r\u00e0ng, vi\u1ec7c tri\u1ec3n khai c\u00e1c gi\u1ea3i ph\u00e1p AI v\u00e0 D\u1eef li\u1ec7u l\u1edbn v\u1eabn g\u1eb7p ph\u1ea3i nh\u1eefng tr\u1edf ng\u1ea1i:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u0110\u1ea7u t\u01b0 &amp; C\u01a1 s\u1edf h\u1ea1 t\u1ea7ng<\/strong>: Chi ph\u00ed tr\u1ea3 tr\u01b0\u1edbc \u0111\u00e1ng k\u1ec3 cho ph\u1ea7n c\u1ee9ng, ph\u1ea7n m\u1ec1m v\u00e0 d\u1ecbch v\u1ee5 \u0111\u00e1m m\u00e2y.<\/li>\n\n\n\n<li><strong>Quy\u1ec1n ri\u00eang t\u01b0 v\u00e0 b\u1ea3o m\u1eadt d\u1eef li\u1ec7u<\/strong>: B\u1ea3o v\u1ec7 th\u00f4ng tin kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u00e1p \u1ee9ng c\u00e1c quy \u0111\u1ecbnh \u0111ang thay \u0111\u1ed5i (v\u00ed d\u1ee5: GDPR).<\/li>\n\n\n\n<li><strong>Qu\u1ea3n l\u00fd T\u00e0i n\u0103ng &amp; Thay \u0111\u1ed5i<\/strong>:N\u00e2ng cao k\u1ef9 n\u0103ng cho c\u00e1c nh\u00f3m v\u00e0 th\u00fac \u0111\u1ea9y v\u0103n h\u00f3a l\u1ea5y d\u1eef li\u1ec7u l\u00e0m tr\u1ecdng t\u00e2m l\u00e0 \u0111i\u1ec1u c\u1ea7n thi\u1ebft \u0111\u1ec3 duy tr\u00ec c\u00e1c s\u00e1ng ki\u1ebfn chuy\u1ec3n \u0111\u1ed5i.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" style=\"font-size:30px\"><strong>Ph\u1ea7n k\u1ebft lu\u1eadn<\/strong><\/h2>\n\n\n\n<p>Vi\u1ec7c \u00e1p d\u1ee5ng AI v\u00e0 D\u1eef li\u1ec7u l\u1edbn kh\u00f4ng c\u00f2n l\u00e0 l\u1ef1a ch\u1ecdn t\u00f9y ch\u1ecdn n\u1eefa\u2014m\u00e0 l\u00e0 \u0111i\u1ec1u b\u1eaft bu\u1ed9c \u0111\u1ed1i v\u1edbi c\u00e1c doanh nghi\u1ec7p mu\u1ed1n d\u1eabn \u0111\u1ea7u trong th\u1eddi \u0111\u1ea1i s\u1ed1. Chuy\u00ean m\u00f4n \u0111\u00e3 \u0111\u01b0\u1ee3c ch\u1ee9ng minh v\u00e0 danh m\u1ee5c d\u1ecbch v\u1ee5 to\u00e0n di\u1ec7n c\u1ee7a Orthian c\u00f3 th\u1ec3 \u0111\u1ed3ng h\u00e0nh c\u00f9ng t\u1ed5 ch\u1ee9c c\u1ee7a b\u1ea1n tr\u00ean m\u1ecdi b\u01b0\u1edbc \u0111\u01b0\u1eddng.<\/p>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>In an era defined by rapid digital transformation, organizations that effectively leverage AI and big data gain a decisive competitive edge. By combining the analytical power of AI with the vast fuel of Big Data, companies can surface actionable insight, optimize processes, and foster innovation at scale. Why AI and Big Data Are the Pillars [&hellip;]<\/p>","protected":false},"author":6,"featured_media":9894,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[55],"tags":[69,75,92,97,98],"highlight":[],"class_list":["post-9569","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-transformation","tag-ai-2","tag-digital-transformation","tag-how-to-use-ai","tag-bigdata","tag-aiandbigdata"],"acf":[],"_links":{"self":[{"href":"https:\/\/orthian.vn\/vi\/wp-json\/wp\/v2\/posts\/9569","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/orthian.vn\/vi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/orthian.vn\/vi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/orthian.vn\/vi\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/orthian.vn\/vi\/wp-json\/wp\/v2\/comments?post=9569"}],"version-history":[{"count":0,"href":"https:\/\/orthian.vn\/vi\/wp-json\/wp\/v2\/posts\/9569\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/orthian.vn\/vi\/wp-json\/wp\/v2\/media\/9894"}],"wp:attachment":[{"href":"https:\/\/orthian.vn\/vi\/wp-json\/wp\/v2\/media?parent=9569"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/orthian.vn\/vi\/wp-json\/wp\/v2\/categories?post=9569"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/orthian.vn\/vi\/wp-json\/wp\/v2\/tags?post=9569"},{"taxonomy":"highlight","embeddable":true,"href":"https:\/\/orthian.vn\/vi\/wp-json\/wp\/v2\/highlight?post=9569"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}